This can also be used for the preparation of UGC NET, SET, PhD, CET and other entrance exams. A detailed list of objectives is given for the benefit of the students. These are explained as follows: 1. Sales Promotion in Tourism: Its Objectives and Methods. The main motive of consumer-oriented promotion is to increase sales directly by attracting new customers and wooing existing ones. The ______________________ component of attitudes focuses on behavioral tendencies, 9. To Help the Firm Remain Competitive. The importance of sales promotion in modern marketing has increased mainly on account of its ability in promoting sales, preparing the ground for future expansion. Sales promotion is the process of convincing a potential customer to buy the product. Retail advertising incorporates: ... An objective source presents the message. An example would be offering 20% off on certain products to the customers. In this sense, promotion is used to move forward a product in a channel of distribution. Next, review the Facebook Ad objectives that work with the right sales funnel stage. All the companies conduct sales promotion activities. _____ use several tools, including the news, speeches, and special events. Levels of differentiation, market share, product lifecycle stage, correlating promotional spending and brand sales are part of _____ in advertising. Usually, additional customers are won away from other firms. This ad was offering customers a _____. Percentage of sales, competitive parity, and objective and task are three methods of setting a promotion _____ . (1) Objective of advertising (2) Models of advertising (3) Evaluation of advertising (4) Developing strategy (5) None of these View Answer / Hide Answer Attitudes toward a brand result from a combination of __________________ attitude-formation processes. At the retailer’s level, the purpose of sales promotion is to sell a particular product of a manufacturer. Sales promotion can be aimed at one or more of the following: consumers; the ‘trade’ (retailers, wholesalers, distributors etc. Equal treatment in hiring and promotion They supply comparative information on various products so that consumers may be willing to purchase the products promoted by them. Businesses can do this targeting because: Newspaper circulation is documented and verifiable: There are three main objectives of a promotional mix: Increase demand: These strategies are used during the product life cycle in order to increase sales. Cash is fundamentally impersonal and the objectives of loyalty promotion is to supersede short-term cash considerations by appealing to deeper human values. Sales objective type: Win rate. In general, the marketing objectives of promotional efforts are aimed at attracting new customers, increasing sales, raising awareness, or expanding market penetration. Reminding leads the firms to reinforce the previously satisfactory behavior of the customer. In a _________________ advertising schedule, advertising is used during every period of the campaign, but the amount of advertising varies considerably from period to period. These Marketing MCQs are equally useful for students for MBA, MMS, BBA, Bcom, Mcom, PGDM, MMM and MCA. Informing refers to educating the consumers about the product, its features and uses. Some sales promotions are aimed at consumers. Why Sales Promotion Increases Sales. This means higher margins to the retailer. Which of the following is NOT a requirement for setting advertising objectives? Sales promotion ideas can come from anywhere. Sales promotion devices are also used to induce present customers to buy more. 3. 8. It provides suitable knowledge for recollection. Margaret Stephens notices the television commercial because of the loud sounds. This is an example of ______________________, the ability to reach prospective customers on a personal and intimate level. Eventually a product will reach its saturation point, at which time investing in sales will decrease as the company focuses its attention on a new product. Long term collectors’ promotion where a wide range of merchandise branded with product or service can be collected. 7. The objectives of a sales promotion is to increase consumer demand, stimulate market demand, to get potential buyers to heed a call to action, increase the size of purchases and improve product availability using media and non-media marketing communications. M any of the models in the marketin g Samples, gifts, prizes, etc., are used to encourage consumers to try a new brand or shift their patronage to a new dealer. ... sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships. Very often it would be seen that one product is widely used in one sector and not so in other sectors. Marketers can enhance the consumers' ability to access knowledge structures by ________________, 5. Product development, offering three products at the cost of two are some of the devices used to encourage customers to buy more. All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as ______________________, 6. Article shared by The main objective of sales promotion is to bring about a change in the demand pattern of products and services. The starting point is the identification of the target audience and the specific objectives that the sales promotion intends to achieve. Page 1. Usually, free samples are given to introduce new products to customers. This post covers marketing multiple choice questions with answers and explanation. 3. John, the sales manager for a building materials company, knows the customers in one profitable sales territory, are particularly hostile to women sales reps. John faces an ethical dilemma primarily in the area of: a. They develop or reinforce a favorable set of attitudes and influence their buying behavior. The following are the objectives of the sales promotion: To announce new products; Encourage customers to buy a new product, complimentary samples may be dispersed, or money and stock allowance can be awarded to business reserve and sell the product. Meaning and Definition: Sales promotion refers to ‘those marketing activities that stimulate consumer shows and expositions. To create awareness about product: It has been found that most of the sales promotion techniques are highly effective in exposing customers to products for the first time […] They do so to remain competitive. Sales management is done by Sales Managers and they are responsible for generating sales, profits and customer satisfaction. Sales objectives are goals that are used to define sales strategy, performance management and incentives. The business of tourism is unlike any other since the product being sold is a location and the experience it offers. Objectives must specify the amount of change. Objectives must be internally consistent. 2. Loyalty keeps the product moving even when the company is facing problems in terms of price, distribution etc. Therefore, sales promotion activities are undertaken by the manufacturers to encourage dealers to have more stocks of their goods. Multiple choice Questions on Advertising and Sales Promotion. Multiple choice Questions on Production and Operations Management. Mailing letters to few regular customers inviting them for product show. a. developing b. distributing c. communicating d. reversing e. researching Answer: c Page: 37 Level of difficulty: Medium 9. Choose the objective that matches the right stage. A strength of radio advertising is ________________. 1. Sales promotion is designed to be used as a short-term tactic to boost sales it is rarely suitable as a method of building long-term customer loyalty. The last step in the value creation and delivery sequence is _____ the value where the sales force, sales promotion, advertising, and other communication tools announce and promote the product. Factory visits or exhibition stall visits which bring old and regular customers into direct contact with the company’s product or services as well as company’s officials. * Promoting business would help to increase sales and increase brand awareness. The basic and broad objectives of sales promotion are either identical or very similar to the objectives of advertising or salesmanship. Q22. Setting sales objectives goes beyond setting goals based on revenue and churn percentages. Cash discounts are rarely used in loyalty promotions. All the companies conduct sales promotion activities. Sales management is an art where the sales executive or the salesperson helps the organization or individual to achieve its objective … Page 1. Since many products have seasonal demand like fans, refrigerators, an important aim of sales promotion of such goods is to encourage purchase during off seasons. In earlier days, sales promotion meant clearing out some old stocks or to put some extra pressure behind slow moving products. Win rate is a key indicator in the … Then, select one that best aligns with the action you want your target audience to take. In other sectors the way you manage your customer data, sales promotion devices are used. 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